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March 20, 20268 min readSellvy Team

Getting Started with Sellvy — Your Complete Setup Guide

Go from zero to your first sale in under 10 minutes. This guide walks you through creating your account, setting up your store, adding products, configuring payments, and making your first sale on Sellvy.

Whether you are launching your first digital product or migrating an existing store, Sellvy makes it easy to start selling. This guide covers everything from account creation to your first sale.

Step 1: Create Your Account

Head to sellvy.io and click Get Started Free. You can sign up with your email address or use Google OAuth for a one-click setup.

Once you confirm your email, you will be taken directly to the onboarding wizard. No credit card is required — Sellvy's free plan gives you everything you need to start selling immediately.

The Onboarding Wizard

The onboarding wizard walks you through five quick steps:

  1. Store Setup — Choose your store name, pick a subdomain (like yourname.sellvy.io), upload a logo, and tell us about your expected revenue so we can tailor recommendations.
  2. Store Visibility — Decide whether your store is public (visible to everyone), hidden (only accessible via direct link), or private (completely locked down).
  3. Payment Setup — Connect Stripe for card payments, add your PayPal email, or enable cryptocurrency payments through SellvyPay.
  4. Theme Selection — Pick from 10 professionally designed themes. Each theme sets the color palette for your storefront. You can customize everything later.
  5. Completion — Celebrate with confetti, choose your plan, and head to your dashboard.

You can skip any step and come back to it later in Settings.

Step 2: Set Up Your Store

After completing the onboarding wizard, your store is live at yourname.sellvy.io. Here is how to customize it further.

Store Branding

Navigate to Settings → Store to configure:

  • Store name and description — These appear in your storefront header and in search engine results.
  • Logo and banner — Upload your brand assets. Recommended sizes: logo 256x256px, banner 1200x400px.
  • Announcement bar — Display a message at the top of your storefront, perfect for promotions or important notices.
  • SEO settings — Customize your meta title, description, and social sharing image.

Custom Domain

On the Pro plan and above, you can connect your own domain. Go to Settings → Store → Custom Domain, enter your domain, and add the CNAME record we provide to your DNS settings. Verification usually takes a few minutes.

Store Visibility Controls

Beyond the basic public/hidden/private toggle, you can also:

  • Enable password protection to gate your store behind a password.
  • Turn on maintenance mode to temporarily take your store offline while you make changes.

Step 3: Add Your First Product

Click Products in the sidebar, then hit the New Product button. Sellvy supports five product types:

Digital Download

Upload any file — PDFs, ZIP archives, images, audio, video — and Sellvy handles secure delivery. After purchase, customers get a unique download link with configurable download limits.

To set up a digital download:

  1. Enter a title, description, and price.
  2. Upload your file in the Files section.
  3. Set the maximum number of downloads per purchase (default: unlimited).
  4. Optionally add a delivery delay if you want to stagger access.

Serial Key / License

Perfect for software licenses, game keys, gift cards, or any text-based deliverable. You upload your keys in bulk and Sellvy delivers one per purchase automatically.

To set up serial key delivery:

  1. Create your product with the "Serial Key" type.
  2. Go to the Stock tab and paste your keys, one per line.
  3. Sellvy will show your available stock count and automatically deliver keys in order.
  4. When stock runs low, you will receive a notification.

Service

For consulting, design work, tutoring, or any service that requires manual fulfillment. After purchase, you will receive a notification with the customer's details.

Subscription

Recurring billing for memberships, SaaS products, or ongoing access. Choose from weekly, monthly, quarterly, or yearly intervals. Sellvy handles all the billing logic through Stripe.

Dynamic Delivery

For advanced use cases, dynamic products call your webhook URL after each purchase. Your server generates the deliverable on the fly — perfect for unique license keys, personalized content, or API-generated assets.

Step 4: Configure Payments

Sellvy supports three payment methods, and you can enable any combination.

Stripe (Card Payments)

This is the most common setup. Go to Settings → Payments and click Connect with Stripe. You will be redirected to Stripe's onboarding flow. Once connected, you can accept Visa, Mastercard, American Express, Apple Pay, and Google Pay.

Funds go directly to your Stripe account — Sellvy never holds your money.

PayPal

Enter your PayPal email in Settings → Payments. Customers who choose PayPal will be directed to complete payment there, and funds land in your PayPal account.

SellvyPay (Cryptocurrency)

Accept Bitcoin, Ethereum, and other cryptocurrencies with zero processing fees. Funds go directly to your own wallets — no intermediary. See our SellvyPay Guide for detailed setup instructions.

Step 5: Customize Your Storefront

Themes

Sellvy offers 10 built-in themes, each with a unique color palette. Go to Settings → Store → Theme to switch themes. The change applies instantly.

Custom CSS

For advanced customization, you can inject custom CSS via Settings → Store → Custom CSS. This lets you override any style on your storefront without touching the theme files.

SEO

Each product has its own SEO fields (title, description). For store-level SEO, go to Settings → Store and fill in the meta title, description, and social sharing image. Sellvy automatically generates Open Graph and Twitter Card tags.

Step 6: Make Your First Sale

Your store is set up, your product is live, and payments are configured. Now share your store link.

Direct Product Links

Every product has a shareable link: yourname.sellvy.io/product-slug. Share this on social media, embed it in emails, or link it from your website.

Embeddable Buy Buttons

On the Pro plan, you can generate embeddable buy buttons and product cards. Go to Settings → Integrations → Embeds to get the code snippet.

Order Management

When a customer makes a purchase, you will see it in your Orders dashboard. From there you can:

  • View order details, payment method, and delivery status.
  • Issue full or partial refunds.
  • Resend delivery emails.
  • Flag suspicious orders for review.

Analytics

Your dashboard shows real-time analytics: revenue, orders, conversion rate, top products, and traffic sources. Use this data to optimize your pricing and marketing.

What is Next?

Now that your store is running, explore these features to grow your business:

  • Coupons — Create percentage or fixed-amount discount codes.
  • Order Bumps — Suggest related products at checkout to increase average order value.
  • Email Campaigns — Send targeted emails to your customer base.
  • Fraud Shield — Our built-in fraud detection scores every order and blocks suspicious ones automatically.
  • Affiliates — Launch an affiliate program and let others promote your products for a commission.
  • API — Build custom integrations with the Sellvy API.

Getting Help

  • Discord — Join our community at discord.gg/sellvy for real-time help.
  • Documentation — Browse all guides at sellvy.io/docs.
  • Support — Reach us at support@sellvy.io for account-specific issues.

Welcome to Sellvy. Start building your digital business today.