Sellpass vs Sellvy — Which Platform Is Right for You?

Choosing a platform for your digital product business is a decision that affects your revenue, your customers' experience, and your day-to-day operations. Sellpass and Sellvy are both established platforms in the digital commerce space, but they take meaningfully different approaches to pricing, payment processing, fraud prevention, and seller control.

This guide provides a straightforward comparison so you can make an informed choice.

Platform Overview

Sellpass

Sellpass is a digital commerce platform that launched with a focus on gaming products and digital goods. It has since expanded to serve a broader range of digital sellers. The platform offers storefronts, payment processing through third-party providers, and basic fraud prevention tools.

Sellvy

Sellvy is a modern digital commerce platform built for sellers who want maximum control over their payments, pricing, and customer experience. Its distinguishing features include SellvyPay (direct-to-wallet crypto with zero fees), Fraud Shield AI (9-factor risk analysis), and a transparent fee structure that reaches 0% on the Business plan.

Pricing Comparison

The cost of using a platform goes beyond the monthly subscription. Transaction fees, crypto processing fees, and hidden charges all eat into your margins.

| Aspect | Sellvy | Sellpass | |--------|--------|----------| | Free plan available | Yes | Yes | | Free plan transaction fee | 5% | Varies | | Mid-tier plan | Pro (2% fee) | Premium (varies) | | Top-tier plan | Business (0% fee) | Business (varies) | | Crypto processing fee | 0% (SellvyPay) | 1-5% (third-party) | | Card processing | Stripe's rate only | Platform + processor | | Hidden fees | None | Varies by feature |

Sellvy's Fee Approach

Sellvy keeps pricing transparent. On the Free plan, you pay 5% per transaction. Upgrade to Pro and it drops to 2%. On the Business plan, the platform fee is 0% — the only cost per transaction is what your payment processor charges.

For crypto payments through SellvyPay, the processing fee is zero on every plan. Funds go directly to your wallet with nothing taken out.

Sellpass's Fee Approach

Sellpass uses a tiered fee structure that varies by plan. Their crypto payments route through third-party processors, which add their own fees on top of any platform fees. The total cost per transaction can be less transparent because it depends on which processor handles the payment.

What This Means in Practice

Consider a seller doing $10,000 per month in sales, split evenly between cards and crypto.

On Sellvy Business plan:

• Card sales ($5,000): Stripe fee only (roughly $145 + $15 in per-transaction fees) = ~$160
• Crypto sales ($5,000): $0 (SellvyPay)
• Platform fee: $0
• Total monthly cost: ~$160 + subscription

On a comparable Sellpass plan:

• Card sales ($5,000): Processor fee (~$160) + platform fee (varies)
• Crypto sales ($5,000): Third-party processor fee (1-5% = $50-$250)
• Total monthly cost: $210-$410+ depending on fees + subscription

The difference grows with volume. At $50,000/month, a seller on Sellvy's Business plan could save over $1,000/month compared to Sellpass, primarily due to zero crypto fees.

Visit Sellvy's pricing page for exact plan costs.

Payment Methods

The more payment options you offer, the fewer sales you lose to checkout abandonment. Here is what each platform supports.

| Payment Method | Sellvy | Sellpass | |----------------|--------|----------| | Stripe (Cards) | Yes (Stripe Connect) | Yes | | PayPal | Yes | Yes | | CashApp | Yes | Limited | | Bitcoin (BTC) | Yes (direct to wallet) | Yes (via processor) | | Ethereum (ETH) | Yes (direct to wallet) | Yes (via processor) | | Litecoin (LTC) | Yes (direct to wallet) | Limited | | USDT | Yes (direct to wallet) | Limited | | USDC | Yes (direct to wallet) | Limited | | Dogecoin (DOGE) | Yes (direct to wallet) | No |

The SellvyPay Difference

The most significant distinction is how crypto payments are handled. Sellpass routes cryptocurrency through third-party payment processors. This means:

• The processor takes a percentage of each transaction.
• Funds are held by the processor before being released to you.
• You rely on the processor's uptime and policies.

SellvyPay eliminates the middleman entirely. Using HD wallet derivation for BTC, LTC, and DOGE and dust matching for ETH, USDT, and USDC, payments go directly from the buyer's wallet to yours. No intermediary holds your funds. No processing fee is deducted. You receive the full amount the moment it confirms on the blockchain.

For sellers who accept significant crypto volume, this difference alone can justify switching platforms. Learn more about how crypto payments work on Sellvy or read the SellvyPay setup guide.

Stripe Connect vs Standard Stripe

Sellvy uses Stripe Connect, which means card payments flow directly to your own Stripe account. You see every transaction in your Stripe dashboard, you control your payout schedule, and you have a direct relationship with Stripe. Sellvy's platform fee is charged separately, not skimmed from each transaction.

This is worth noting because some platforms process cards through their own Stripe account and then pay you out, which adds latency and reduces your control.

Storefront Customization

Your storefront is how customers perceive your brand. Both platforms offer customization, but to different degrees.

| Feature | Sellvy | Sellpass | |---------|--------|----------| | Theme selection | 10+ themes | Several themes | | Custom colors | Full palette control | Limited | | Custom domain | Yes (Pro+) | Yes (paid tier) | | Logo and banner | Yes | Yes | | Announcement bar | Yes | Limited | | SEO metadata control | Full (title, desc, OG) | Basic | | Store visibility controls | Public/hidden/private | Public/hidden | | Password protection | Yes | Limited |

Sellvy gives sellers complete control over their storefront appearance. Choose from over ten professionally designed themes, customize every color in your palette, add your logo and banner, configure an announcement bar for promotions, and control all SEO metadata including Open Graph images for social sharing.

The ability to set your store to public, hidden (direct link only), or fully private with password protection gives you flexibility for soft launches, exclusive communities, and invite-only product drops.

Fraud Protection

Chargebacks and fraud are existential threats for digital product sellers. Prevention is always cheaper than dealing with disputes after the fact.

| Feature | Sellvy | Sellpass | |---------|--------|----------| | Risk scoring model | AI-powered, 9 factors | Basic | | VPN/proxy detection | Yes | Limited | | Disposable email detection | Yes | Limited | | Velocity analysis | Yes | No | | Browser fingerprinting | Yes | No | | Geographic risk scoring | Yes | Basic | | Automatic order blocking | Yes (configurable) | Manual review | | Country blocking | Yes | Yes | | IP blacklisting | Yes | Yes |

Sellvy's Fraud Shield

Fraud Shield is Sellvy's AI-powered fraud prevention system. It evaluates every incoming order across nine risk factors:

1. VPN and proxy detection
2. Disposable and temporary email identification
3. Velocity analysis (order frequency from the same fingerprint)
4. Geographic risk scoring
5. Browser and device fingerprinting
6. Email domain reputation
7. Payment method risk assessment
8. Historical pattern matching
9. Behavioral anomaly detection

Based on the combined risk score, Fraud Shield can automatically approve, hold for review, or block the order. You configure the sensitivity thresholds, so you control the balance between security and conversion.

Sellpass's Fraud Prevention

Sellpass provides more basic fraud prevention tools — typically country blocking, IP blacklisting, and some email-based checks. For sellers with low fraud rates, this may be sufficient. But sellers in high-risk categories (gaming, software licenses, accounts) often need the more sophisticated detection that Fraud Shield provides.

API and Developer Tools

Sellers who automate their workflows, build custom integrations, or offer API-based products need robust developer tools.

| Feature | Sellvy | Sellpass | |---------|--------|----------| | REST API | Full CRUD | Available | | Webhook notifications | Yes (all events) | Yes (limited events) | | API key management | Multi-key support | Basic | | API documentation | Comprehensive | Available | | Rate limits | Generous | Standard |

Sellvy's API provides full create, read, update, and delete operations across products, orders, customers, and store settings. Webhooks fire for every significant event (new order, payment confirmed, product delivered, refund issued), enabling real-time integrations with your existing tools.

See the API documentation for endpoints, authentication, and example requests.

Additional Features

Beyond the core comparison points, here are other areas worth considering.

Affiliate Programs

Both platforms support affiliate programs, but Sellvy offers more granular control including configurable commission types (percentage or fixed), per-product rate overrides, adjustable tracking duration, multiple payout methods, and approval modes (automatic or manual review).

Discord Integration

For sellers who use Discord as a community or delivery channel, Sellvy supports connected accounts, server integration, and automatic role assignment on purchase. Buyers can link their Discord account and receive roles in your server automatically when they buy specific products.

Abandoned Cart Recovery

Sellvy's abandoned cart system lets you configure recovery emails with customizable delay timing, amount range filters, multiple reminder sequences, and optional coupon incentives to bring buyers back.

Internationalization

Sellvy supports multiple languages and currencies, making it suitable for sellers with a global audience. Product descriptions, checkout flows, and email notifications can all be localized.

Who Should Choose Sellpass

Sellpass may be the right choice if:

• You are already established on the platform and your workflows depend on Sellpass-specific features.
• Your business does not accept cryptocurrency, making SellvyPay's advantages irrelevant.
• Your fraud rates are low and basic prevention tools are sufficient.

Who Should Choose Sellvy

Sellvy is the stronger choice if:

• You accept or want to accept crypto and want zero processing fees with direct-to-wallet payments.
• Chargebacks and fraud are a meaningful problem for your business.
• You want a 0% platform fee option on the Business plan.
• Full storefront customization and SEO control matter to your brand.
• You need robust API and webhook integrations.
• Transparent, predictable pricing is important to you.

Making the Switch

If you are currently on Sellpass and considering Sellvy, the migration process is straightforward:

1. Export your product data from Sellpass.
2. Create your Sellvy account — free, no credit card required.
3. Follow the getting started guide to set up your store in under 10 minutes.
4. Add your products and configure payment methods.
5. Update your links to point to your new Sellvy store.

For a broader comparison that includes Sellix and Billgang, see our best Sellix alternative guide.

The Bottom Line

Both Sellpass and Sellvy are capable platforms for selling digital products. The right choice depends on your priorities. If direct crypto payments, advanced fraud protection, and zero platform fees are important to your business, Sellvy offers clear advantages in those areas.

Explore Sellvy's features and pricing at sellvy.io/pricing, or read why sellers are choosing Sellvy for a deeper look at the platform's philosophy.